Co-op marketing funds represent a significant opportunity for car dealerships. Yet many dealers leave money on the table simply because they don't understand how to access and maximize these funds effectively.
Manufacturers provide co-op marketing funds to help dealerships promote their vehicles. These funds are typically calculated as a percentage of vehicle sales and can represent thousands of dollars in annual marketing budget. The challenge is that many dealerships don't fully understand the programs or how to access all available funds.
Studies show that many dealerships only utilize 40-60% of their available co-op funds. This means thousands of dollars in marketing budget go unused each year. Common reasons include:
Start by understanding exactly how much co-op funding is available to you from each manufacturer. Many dealerships have unclaimed funds from previous years.
Create a comprehensive marketing plan that aligns with manufacturer requirements and maximizes the use of available funds throughout the year.
Understand and follow all manufacturer requirements for pre-approvals, documentation, and submissions to avoid claim denials.
Implement a system for tracking, organizing, and submitting claims on time to ensure you receive all available reimbursements.
When you work with a professional co-op management company, you can expect to:
Discover how much co-op funding you're currently utilizing and what opportunities you might be missing. Our free audit will show you exactly how much additional funding could be available to your dealership.
Ready to maximize your car dealer co-op marketing funds? Let's get started.
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